David Joni · davidjoni.dev

Full-stack · Frontend · WordPress · Laravel · Applied AI

Ten years in agencies shipping custom themes, plugins, WooCommerce work, modern frontends, and applied AI integrations. I take overflow and specialist work from UK and US agencies, on contract.

Available for contract
Remote, UTC+2
Overlaps UK and US Eastern

Schedule a call ↓Email me →

01Intro

I'm a full-stack developer at heart. Ten-plus years inside agencies shipping custom themes, plugins, WooCommerce work, and frontend builds. The last stretch has turned that craft toward internal tools and applied AI.

I came up in client-services agencies, so I'm wired for the way client work actually goes: listening to non-technical stakeholders, translating fuzzy frustrations into a working tool, shipping fast, gathering feedback. The last stretch has turned that same craft toward two new customers. First, internal teams who need workflows automated. Second, AI as a serious tool rather than a buzzword.

Remote, based in Romania on UTC+2. Full overlap with UK hours and around six hours a day with US Eastern. British and Czech citizen, so there is no sponsorship or right-to-work question for UK or EU clients. Async by default, remote-only since 2023. Written handovers, work visible in the repo, and a standing weekly sync if you want one. Happy to travel for a kickoff when a project genuinely warrants it.

02Selected workSee all →

Solo full-stack build · 2026

GetTheDomain

Bulk domain availability checker with AI name generation. Solo build; a four-step verification cascade cuts paid API spend by roughly 90%.

Read case study →getthedomain.app ↗

Sole author and maintainer · 2026

wp-base

A logic-only WordPress framework shipped as a Composer package and consumed by client themes. The version pin is a checked fact rather than a declared one, so two live sites cannot quietly drift apart.

Read case study →

Solo build, custom WordPress theme on an in-house framework · 2026

Eternal Beauty by B

Custom WordPress theme for a Japanese head spa salon, and the first site on an in-house framework consumed by Composer. No page builders, no templates.

Read case study →eternalbeautybyb.co.uk ↗

Solo build, custom WordPress theme on an in-house framework · 2026

The Wax Removal Co.

A microsuction ear wax removal clinic, built so the site holds no patient data at all. Second site on a shared in-house WordPress framework, consumed by Composer and version-pinned.

Read case study →thewaxremovalco.com ↗

Happy to walk through other projects on a quick Google Meet. Schedule a call →

03Skills

david.skills.tstype SkillLadder

01core:// 10+ yearscore: WordPress (themes, plugins, Gutenberg, WP-CLI) · WooCommerce (custom builders, REST) · PHP 8.x · MySQL · Semantic HTML, modern CSS, vanilla JS, jQuery10+ years
02backend_and_data:// 3+ yearsbackend_and_data: Laravel 10+ (Octane / FrankenPHP, Filament, Inertia, queues) · Statamic · Node.js + Hono · PostgreSQL, Redis · REST, webhooks, OAuth3+ years
03vue_js:// 2+ yearsvue_js: Vue (no AI scaffolding required)2+ years
04modern_frontend:// 1 to 3 yearsmodern_frontend: React, Next.js, TypeScript · Svelte / SvelteKit · React Native + Expo · Tailwind, Shadcn, Framer Motion, GSAP1 to 3 years
05ai_integration:// productionai_integration: Anthropic SDK, Claude Code daily driver · OpenAI, ElevenLabs, Cerebras, Groq · Multi-model orchestration with failover · Structured outputs, in-product agent UIs

5 bands · 19 entries// EOF

04Experience

Sep 2024 – presentNorthern MediaWeb Developer
- Custom WordPress themes, plugins, and bespoke product UI across a portfolio of client sites: responsive, accessible, performance-tuned.
- Delivered a bespoke WooCommerce product builder (multi-step forms, conditional pricing, live preview) as a custom interface inside WordPress.
- Built an internal WordPress sync CLI in Go (paired with Claude Code) replacing a paid CI/CD subscription, saving roughly €1,320 per year in base costs plus ongoing overage charges.
- Daily Claude Code workflow (MCP servers, custom hooks, slash commands, OpenGrep, marketplace plugins) for dev, debugging, and content tasks.
Aug 2023 – Sep 2024KawebWeb Developer
- Responsive WordPress and Statamic builds with interactive Vue.js components, pixel-perfect implementation from designer briefs, working directly with non-technical stakeholders.
- Reusable component patterns built once and reused across client engagements: forms, modals, filters, data-driven sections, animation primitives.
Sep 2021 – Aug 2023Dash MediaWeb Developer
- Cross-browser WordPress and WooCommerce builds with custom plugins and bespoke functionality. E-commerce and brochure projects shipped under real deadlines.
- Owned Google Workspace, Microsoft Exchange, and cPanel/Plesk admin alongside development, plus front-line client support on hosting, mailbox setup, and account access.
Apr 2017 – Sep 2021Zeek and PurehostingWeb Developer
- End-to-end WordPress site builds in PHP, JavaScript, jQuery, and CSS: design (Photoshop) through implementation and ongoing maintenance.
- Delivered user-friendly admin dashboards so non-technical clients could self-serve on day-to-day content updates.

05Education

2014 – 2017University of SunderlandBSc Games Software Development

06Schedule a call

Got something in mind? Let's chat.

Fifteen minutes is usually enough to figure out if there's a fit. Pick a slot below and I'll send a Google Meet link.