Case study
Eternal Beauty by B
Custom WordPress theme from scratch for a Japanese head spa salon. No page builders, no templates; performance and accessibility first.
- WordPress
- PHP
- Custom theme
- Semantic HTML
- WebP
- GDPR
- GTM
What it is
A custom WordPress theme for a family-run Japanese head spa salon. No Elementor, no Divi, no off-the-shelf theme. Hand-written PHP templates, semantic markup, and a tight performance budget.
Decisions
- No page builder. Every block is purpose-built. No DOM bloat, no surprise queries, no plugin-compatibility roulette.
- Performance-tuned. WebP imagery, video hero with a graceful poster fallback, fast initial paint, deferred non-critical assets.
- SEO foundation. Canonical URLs, Open Graph and Twitter Card meta, structured nav, sitemap.
- GDPR-compliant cookie consent. Real accept / reject, no dark patterns. GTM integration for tag management.
- Accessibility. Real headings, keyboard-traversable nav, contrast tested.
Why custom
Off-the-shelf themes are designed for the average site, which means most sites end up looking average. A small business with one core service benefits more from a tight purpose-built theme than from 200kb of unused CSS shipped by a kitchen-sink theme.